Sector: E-commerce
A leading company in the field of selling electronics, clothing, fashion, and beauty hired our experts to enable the customer to obtain maximum satisfaction, achieve more profits, and improve the company's sales. Quality Assurance, Quality Control, and Quality Improvement to operate at total capacity to ensure that the highest possible quality is provided to customers and to achieve and record continuous improvements.
The application of the TQM approach included focusing on existing customers, identifying competitors, innovating, unique products, value development, and building a customer service approach. Instead of worrying about the formation of new customers, methods and measures were developed based on retaining existing customers, a goal that was more beneficial than focusing on wasting a lot of resources in creating new customers that may not continue, which greatly increased the company's sales, and included a planning stage Quality That the products offered for sale are only the best and satisfy customers, which made customers happy and motivate them to continue shopping, and the role of quality control was to ensure that the products sold on the platform are not only original, but also legitimate, and due to the high competitiveness in the market, a strategy was adopted to lead Costs to ensure production at the lowest possible production costs, and as a result has more power in manufacturing, purchasing and distribution, which also contributed to setting lower prices to target more markets.
One of the effects of the application of total quality management on the company was to reduce differences and improve standards within the company, as the company began recording increased productivity rates in the Middle East and the world. Many high-quality products and services were able to reach the customer promptly, which helped build trust and a formal relationship between the company and the client, which led to the employee’s performance and competitive position being positively affected after adopting the new approach.
